MOTIVES FOR INTERNET USE AND THEIR RELATIONSHIPS WITH PERSONALITY TRAITS AND SOCIO-DEMOGRAPHIC FACTORS; pp. 385–403Full article in PDF format
| DOI: 10.3176/tr.2011.4.04
The aim of this study was to identify the strongest predictors of individual differences in Internet use, taking into account personality traits, socio-demographic variables, and indicators of habitus and lifestyle. To this purpose, an empirically robust and theoretically easily interpretable classification of online activities and their underlying motives was developed. Representative survey data of the Estonian population (age range 15–74 years; N = 1,507) were used. Factor analysis of online activities revealed two underlying motives for Internet use: Social media and entertainment (SME), and Work and information (WI). General linear modelling analysis showed that SME was most significantly predicted by younger age, the frequency of Internet use at public place, at friends and at home, Openness to Experience, lower education level, and the ethnic minority status. WI was best predicted by the frequency of Internet use at work or school, higher education level, more active civic participation, and the ethnic majority status.
Allik, Jüri and Robert R. McCrae (2002) “A five-factor theory perspective”. In The five-factor model of personality across cultures, 303–321. Robert R. McCrae and Jüri Allik, eds. New York: Kluwer Academic/Plenum Publishers.
Amichai-Hamburger, Yair (2002) “Internet and personality”. Computers in Human Behavior 18, 1, 1–10.
Amichai-Hamburger, Yair, Galit Wainpel and Shaul Fox (2002) “On the Internet no one knows I’m an introvert: extroversion, introversion, and Internet interaction”. CyberPsychology & Behavior 5, 2, 125–128.
Amichai-Hamburger, Yair and Elisheva Ben-Artzi (2000) “The relationship between extraversion and neuroticism and the different uses of the Internet”. Computers in Human Behavior 16, 4, 441–449.
Amiel, Tel and Stephanie Lee Sargent (2004) “Individual differences in Internet usage motives”. Computers in Human Behavior 20, 6, 711–726.
Anolli, Luigi, Daniela Villani and Giuseppe Riva (2005) “Personality of people using chat: an on-line research”. CyberPsychology & Behavior 8, 1, 89–95.
Brandtzæg, Petter Bae (2010) “Towards a unified media-user typology (MUT): a meta-analysis and review of the research literature on media-user typologies”. Computers in Human Behavior 26, 5, 940–956.
Brandtzæg, Petter Bae, Jan Heim, and Amela Karahasanović (2011) “Understanding the new digital divide – a typology of Internet users in Europe”. International Journal of Human-Computer Studies 69, 3, 123–138.
Bruns, Axel (2006) “Towards produsage: futures for user-led content production”. In Cultural attitudes towards technology and communication 2006, 275–284. Fay Sudweeks, Herbert Hrachovec, and Charles Ess, eds. Murdoch: Murdoch University.
Buffardi, Laura E. and Keith W. Campbell (2008) “Narcissism and social networking web sites”. Personality and Social Psychology Bulletin 34, 10, 1303–1314.
Butt, Sarah and James G. Phillips (2008) “Personality and self reported mobile phone use”. Computers in Human Behavior 24, 2, 346–360.
Choi, Junho, James Watt, Ad Dekkers, and Sung-He Park (2004) “Motives of Internet uses: crosscultural perspective – the US, the Netherlands, and S. Korea”. Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA. http://www.allacademic.com/meta/p_mla_apa_research_citation/1/1/2/8/ 3/p112833_index.html. Accessed 21.02.11.
Correa, Teresa, Amber Willard Hinsley, and Homero Gil de Zùniga (2010) “Who interacts on the web? The intersection of users’ personality and social media use”. Computers in Human Behavior 26, 2, 247–253.
Dutton, William H., Ellen J. Helsper, and Monica M. Gerber (2009) “Oxford Internet survey 2009 report: the Internet in Britain”. Oxford: Oxford Internet Institute, University of Oxford. http://microsites.oii.ox.ac.uk/oxis/publications. Accessed 21.02.11.
Ehin, Piret (2009) “Political support and political participation: comparison of Estonians and non-Estonians”. In Estonian human development report 2008, 91–95. Marju Lauristin, ed. Tallinn: Estonian Cooperation Assembly. http://www.kogu.ee/public/EIA2008_eng.pdf. Accessed 09.04.11.
Ehrenberg, Alexandra, Suzanna Juckes, Katherine M. White, and Shari P. Walsh (2008) “Personality and self-esteem as predictors of young people’s technology use”. CyberPsychology & Behavior 11, 6, 739–741.
Engelberg, Elisabeth and Lennart Sjöberg (2004) “Internet use, social skills, and adjustment”. CyberPsychology & Behavior 7, 1, 41–47.
Ewing, Scott and Julian Thomas (2010) “CCi digital futures 2010: the Internet in Australia”. ARC Centre of Excellence for Creative Industries and Innovation. Swinburne University of Technology. http://www.cci.edu.au/sites/default/files/sewing/CCi%20Digital%20Futures% 202010%201.pdf. Accessed 21.02.11.
Goldberg, Lewis R. (1992) “The development of markers for the Big Five factor structure”. Psychological Assessment 4, 1, 26–42.
Goldfarb, Avi and Jeffrey Prince (2008) “Internet adoption and usage patterns are different: implications for the digital divide”. Information Economics and Policy 20, 1, 2–15.
Gombor, Anita and Liliana Vas (2008) “Differences between motives for Internet use and life satisfaction among Hungarian and Israeli medical students”. http://hej.sze.hu/INF/INF-080514-B/inf080514b.pdf. Accessed 21.02.11.
Gosling, Samuel D., Peter J. Rentfrow, and William B. Swann, Jr. (2003) “A very brief measure of the Big Five personality domains”. Journal of Research in Personality 37, 1, 504–528.
Guadagno, Rosanna E., Bradley M. Okdie, and Cassie A. Eno (2008) “Who blogs? Personality predictors of blogging”. Computers in Human Behavior 24, 5, 1993–2004.
Hardie, Elizabeth and Ming Yi Tee (2007) “Excessive Internet use: the role of personality, loneliness and social support networks in Internet addiction”. Australian Journal of Emerging Technologies and Society 5, 1, 34–47.
Hargittai, Eszter and Steven Shafer (2006) “Differences in actual and perceived online skills: the role of gender”. Social Science Quarterly 87, 2, 432–448.
Hargittai, Eszter and Gina Walejko (2008) “The participation divide: content creation and sharing in the digital age”. Information, Communication & Society 11, 2, 239–256.
Heim, Jan, Petter Bae Brandtzæg, Birgit Hertzberg Kaare, Tor Endestad, and Leila Torgersen (2007) “Children’s usage of media technologies and psychosocial factors”. New Media & Society 9, 3, 425–454.
Hills, Peter and Michael Argyle (2003) “Uses of the Internet and their relationships with individual differences in personality”. Computers in Human Behavior 19, 1, 59–70.
Hochchild, Arlie and Anne Machung (1989) The second shift: working parents and the revolution at home. New York: Viking Penguin.
Horrigan, John, B. (2007) “A typology of information and communication technology users”. Pew Internet & American Life Project Report. http://www.pewinternet.org/~/media//Files/ Reports/2007/PIP_ICT_Typology.pdf.pdf. Accessed 03.05.11.
Howard, Philip E. N., Lee Rainie, and Steve Jones (2001) “Days and nNights on the Internet: the impact of a diffusing technology”. American Behavioral Scientist 45, 3, 383–404.
Johnson, Genevieve Marie, and Anastasia Kulpa (2007) “Dimensions of online behavior: toward a user typology”. CyberPsychology & Behavior 10, 6, 773–779.
Jones, Sydney and Susannah Fox (2009) “Generations online in 2009”. Washington, DC: Pew Internet & American Life Project Report. http://pewinternet.org/~/media//Files/Reports/ 2009/PIP_Generations_2009.pdf. Accessed 21.02.11.
Junco, Reynol, Dan Merson, and Daniel W. Salter (2010) “The effect of gender, ethnicity, and income on college students’ use of communication technologies”. Cyberpsychology, Behavior, and Social Networking 13, 6, 619–627.
Kalmus, Veronika, Margit Keller, and Pille Pruulmann-Vengerfeldt (2009) “Quality of life in a consumer and information society”. In Estonian human development report 2008, 102–214. Marju Lauristin, ed. Tallinn: Estonian Cooperation Assembly. http://www.kogu.ee/public/ EIA2008_eng.pdf. Accessed 09.04.11.
Kalmus, Veronika and Triin Vihalemm (2008) “Patterns of continuity and disruption: the specificity of young people’s mental structures in three transitional societies”. Young 16, 3, 251–278.
Kim, Yoojung, Dongyoung Sohn, and Sejung Marina Choi (2011) “Cultural difference in motivations for using social network sites: a comparative study of American and Korean college students”. Computers in Human Behavior 27, 1, 365–372.
Landers, Richard N. and John W. Lounsbury (2006) “An investigation of Big Five and narrow personality traits in relation to internet usage”. Computers in Human Behavior 22, 2, 283–293.
Liang, Guo (2007) “Surveying Internet usage and its impact in seven Chinese cities”. Research Center for Social Development, Chinese Academy of Social Sciences. http://www. policyarchive.org/handle/10207/bitstreams/16013.pdf. Accessed 21.02.11.
Lievrouw, Leah A. (2001) “New media and the ‘pluralization of life-worlds’: a role for information in social differentiation.” New Media & Society 3, 1, 7–28.
Losh, Susan Carol (2009) “Generation versus aging, and education, occupation, gender and ethnicity effects in U.S. digital divides”. In The Proceedings, Atlanta Conference on Science and Innovation Policy, 1-8. Florida. http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber= 5367820. Accessed 21.02.11.
Ludford, Pamela J. and Loren G. Terveen (2003) “Does an individual’s Myers-Briggs type indicator preference influence task-oriented technology use?”. In Human-computer interaction INTERACT ’03, 623–630. Mathias G. W. Rauterberg, Marino Menozzi, and Janet Wesson, eds. Amsterdam: IOS Press. http://www-users.cs.umn.edu/~ludford/MBTI_Interact.pdf. Accessed 06.09.11.
McElroy, James C., Anthony R. Hendrickson, Anthony M. Townsend, and Samuel M. DeMarrie (2007) “Dispositional factors in Internet Use: personality versus cognitive style”. MIS Quarterly 31, 4, 809–820.
Orchard, Lisa J. and Chris Fullwood (2010) “Current perspectives on personality and Internet use”. Social Science Computer Review 28, 2, 155–169.
Ozer, Daniel J. and Veronica Benet-Martinez (2006) “Personality and the prediction of consequential outcomes”. Annual Review of Psychology 57, 401–421.
Papacharissi, Zizi and Alan M. Rubin (2000) “Predictors of Internet use”. Journal of Broadcasting & Electronic Media 44, 2, 175–196.
Papert, Seymour (1996) The connected family: bridging the digital generation gap. Atlanta, GA: Longstreet Press.
Pierce, Justin (2010) “World Internet project report finds large percentages of non-users, and significant gender disparities in going online”. USC/Annenberg: School for Communication and Journalism. http://www.digitalcenter.org/WIP2010/wip2010_long_press_release_v2.pdf. Accessed 21.02.11.
Pruulmann-Vengerfeldt, Pille (2006a) “Exploring social theory as a framework for social and cultural measurements of the information society”. The Information Society 22, 5, 303–310.
Pruulmann-Vengerfeldt, Pille (2006b) Information technology users and uses within the different layers of the information environment in Estonia. Tartu: Tartu University Press.
Pruulmann-Vengerfeldt, Pille, Veronika Kalmus, and Pille Runnel (2008) “Creating content or creating hype: practices of online content creation and consumption in Estonia”. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 2, 1. http://cyberpsychology. eu/view.php?cisloclanku=2008060202&article=1. Accessed 21.02.11.
Roberts, Donald F. and Ulla G. Foehr (2004) Kids and media in America. New York: Cambridge University Press.
Ross, Craig, Emily S. Orr, Mia Sisic, Jaime M. Arseneault, Mary G. Simmering, and Robert R. Orr (2009) “Personality and motivations associated with Facebook use”. Computers in Human Behavior 25, 2, 578–586.
Runnel, Pille, Pille Pruulmann-Vengerfeldt, and Kristina Reinsalu (2009) “The Estonian Tiger leap from post-communism to the information society: from policy to practice”. Journal of Baltic Studies 40, 1, 29–51.
Ryan, Tracii and Sophia Xenos (2011) “Who uses Facebook? An investigation into the relationship between the Big Five, Shyness, Narcissism, Loneliness, and Facebook usage”. Computers in Human Behavior 27, 5, 1658–1664.
Shah, Dhavan V., Nojin Kwak, and Lance R. Holbert (2001) “‘Connecting’ and ‘disconnecting’ with civic life: patterns of internet use and the production of social capital”. Political Communication 18, 1, 141–162.
Smith, Philippa, Nigel Smith, Kevin Sherman, Karishma Kripalani, Ian Goodwin, Charles Crothers, and Allan Bell (2008) “The Internet: social and demographic impacts in Aotearoa New Zealand”. Observatorio Journal 2, 3, 307–330.
Soiela, Mari (2010) “Use of information technology”. In Information Society, 59–67. Kairit Põder, ed. Tallinn: Statistics Estonia. http://www.stat.ee/publication-download-pdf?publication_id= 21188. Accessed 29.12.10.
Swickert, Rhonda J., James B. Hittner, Jamie L. Harris, and Jennifer A. Herring (2002) “Relationships among Internet use, personality and social support”. Computers in Human Behavior 18, 4, 437–451.
Tai-Kuei, Yu, Lu Long-Chuan, and Liu Tsai-Feng (2010) “Exploring factors that influence knowledge sharing behavior via weblogs”. Computers in Human Behavior 26, 1, 32–41.
Tapscott, Don (1998) Growing up digital: the rise of the net generation. New York: McGraw-Hill.
Teng, Ching-I (2008) “Personality differences between online game players and nonplayers in a student sample”. CyberPsychology & Behavior 11, 2, 232–234.
Teo, Thompson S. H. (2001) “Demographic and motivation variables associated with Internet usage activities”. Internet Research: Electronic Networking Applications and Policy 11, 2, 125–137.
Tosun, Leman Pinar and Timo Lajunen (2010) “Does Internet use reflect your personality? Relationship between Eysenck’s personality dimensions and Internet use”. Computers in Human Behavior 26, 2, 162–167.
Tuten, Tracy L. and Michael Bosnjak (2001) “Understanding the differences in web usage: the role of need for cognition and the five factor model of personality”. Social Behavior and Personality: An International Journal 29, 4, 391–398.
UCLA Center for Communication Policy (2001) The UCLA Internet Report 2001 – “Surveying the Digital Future”. http://www.worldinternetproject.net/_files/_Published/_oldis/ucla-internet-2001.pdf. Accessed 18.05.11.
Vainu, Vaike, Liina Järviste, and Helen Biin (2010) Soolise võrdõiguslikkuse monitooring 2009. Uuringuraport. [Gender equality monitoring 2009. Research report.] (Sotsiaalministeeriumi toimetised, 1.) http://www.sm.ee/fileadmin/meedia/Dokumendid/V2ljaanded/Toimetised/ 2010/ toimetised_20101.pdf. Accessed 21.02.11.
van der Aa, Niels, Geertjan Overbeek, Rutger C. M. E. Engels, Ron H. J. Scholte, Gert-Jan Meerkerk, and Regina J. J. M. Van den Eijnden (2009) “Daily and compulsive Internet use and well-being in adolescence: a diathesis-stress model based on Big Five personality traits”. Journal of Youth and Adolescence 38, 6, 765–776.
Vengerfeldt, Pille and Pille Runnel (2004) “Behind the digital divide: capitals and user practices”. In Proceedings of the fourth international conference on cultural attitudes towards technology and communication 2004, 282–296. Fay Sudweeks, and Charles Ess, eds. Murdock: Murdock University.
Vihalemm, Peeter (2008) “The infosphere and media use of Estonian Russians”. In Estonian human development report 2007, 77–81. Marju Lauristin, ed. Tallinn: Estonian Cooperation Assembly.
Young, Kimberly S. and Robert C. Rodgers (1998) “Internet addiction: personality traits associated with its development”. Paper presented at the 69th Annual Meeting of the Eastern Psychological Association in April 1998. http://www.netaddiction.com/articles/personality_ correlates.pdf. Accessed 06.09.11.
Weiser, Eric B. (2000) “Gender differences in Internet use patterns and Internet application preferences: a two-sample comparison”. CyberPsychology & Behavior 3, 2, 167–178.
Zickuhr, Kathryn (2010) Generations 2010. Washington, DC: Pew Internet & American Life Project. http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Generations_and_Tech10.pdf. Accessed 28.02.11.
Zillien, Nicole and Eszter Hargittai (2009) “Digital distinction: status-specific types of Internet usage”. Social Science Quarterly
90, 2, 274–291. http://dx.doi.org/10.1111/j.1540-6237.2009.00617.xBack to Issue