TRAMES, 2007, 11(61/56), 2, 124–138
ORGANIZATIONAL CULTURE AND ENVIRONMENT:
DYNAMICS IN DYNAMICS. CASE OF ORDI
Anne Reino, Triin Kask, Maaja Vadi
University of Tartu
Abstract. The paper looks at the potential influence of environment
on the dynamics of organizational culture (OC) on the example of Ordi, one of
the leading IT companies in Estonia. The environmental aspect is turned into
the dynamics in the information technological sector. Both qualitative and
quantitative research was applied in the study. The paper proposes the
hypothetical model of what kind of processes were taking place in this company
from the early nineties and how OC received influences from global and local
developments in the IT sector. The results show that Estonian IT sector
company’s dynamics is analogous with the global pattern, while the speed of
development differs tangibly. The Ordi’s OC changes follow the life cycle
model, but the dynamics of external environment shortens the length of the stages
of evolution.
Keywords: dynamics of environment; IT sector; Estonia;
organizational culture; dynamics of organizational culture; case study
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