Jüri Uljas
Tallinn Pedagogical University
Abstract. The present study examines the relations between values and social identity, their influence on assessing natural environment and one's options to do something to improve the state of environment. The sample consisted of 416 residents of Hiiumaa island (representative random sample of the adult population). Social identity was measured using the abridged version of Collective Self-Esteem Scale (Crocker & Luhtanen 1992) and composite indexes of self categorization; value orientations were measured using the abridged version of the Schwartz value scale; composite indexes of environmental attitudes and behaviors were constructed. The author emphasizes the fact that identification with a group serves as a basis for behavior regulation, which is accompanied by collectivistic values and the following of group interests.
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